Environment Coverage

Description

Communication is a tool used to facilitate the participation of people in developmental activities, besides performing other paramount tasks. Human beings have been using verbal and non-verbal means since eons to communicate with each other. The transfer of complex information, ideas and concepts from one individual to another, or to a group, underwent extreme evolution since prehistoric times. With the advent of technology,transferring or transmitting a message to a large anonymous, heterogeneous audience became possible. After the advancement in technology, printing press allowed the medium to enter popular culture with increasing influence (McLuhan, 1962). It is largely a media technology which is diversified by means of objective to reach a targeted audience with a memorandum. Media can be said to have the power to inform public about the truth. The complementary and independent media are the most substantial requirements for the utility of democracy (Bajohr, 2006). Mass media refers to those means of diffusion that are designed to get in touch with a wide audience.