Media has changed from small, service sector to large industrial sector. It is not only a profitable business but also carries a huge moral responsibility. Whether its politics, crime, business, fashion, education or parenting, media guides us and sets trends. This field demands honesty, moral courage, high moral values, discipline and a truly educated and enlightened background. It should guide us towards truth and from darkness towards light. The book is designed for the students of mass communication and media studies and also for those who are more concern to know about media ethics and role of moral values in Indian Mass media. The book discusses all the aspects of media as print, radio, tv and new media and their role and responsibilities towards society. The book will be of immense help to those interested in studies of Mass Communication and journalism as well.
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